||Who could use it?
|Professional - Reserved
||Straight, corporate sounding voice. Think BBC newsreader
||We're leaders in our field. We know how business works.
||Financial organisations, Solicitors
|Professional - Warm
||We're professional but inviting.
|Professional - Scottish
||As Professional-Reserved, but with a slight Scottish accent
||Our business is deep-rooted in Scotland.
||Any Scottish Professional
||Very matter of fact. Not too posh, not very animated
||We know what we're talking about
||Upbeat, positive & sales-type style
||We believe in service with a smile.
||Fun, lively, quirky - along the lines of French & Saunders
||We like to enjoy ourselves. Have fun with us.
||Costume hire shop
||Cheeky and outgoing. Not too heavy.
||We're here to sell
||Stag weekend organiser, gadget shops, advertisers in FHM
||An everyday voice. Not at all posh, suggesting value for money. Think of DIY store adverts
||We know who our customers are and give them good value for money.
||Plumbers, car dealers